Problem: The gratitude shown towards Key-Workers is often tone-deaf and does not actually benefit them.

 

Insight: People like to be honoured and compensated for their hard work and dedication.

 

Strategy: Create a platform (app) that lets local businesses from towns across the U.K. offer discounts to key-workers.

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ID Card – ‘The Key to the Town’

I created an ID card and a in-app

profile that will help key-workers

identify themselves easily to store’s

staff.

The front of the card is personalised

with the name of the key-worker’s

respective town.

PRINT

PRE-LAUNCH POSTERS

Several ‘Platform launch’ events will be held in participating towns to get people to know about it.

Pre-launch flyers will be put on participating store windows.

Signs for platform launch event.

I used Bicester Town in Oxfordshire as an example for the following executions.

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At the launch event, Key-Workers will be able to get event only offers and vouchers on top of the permanent ones on the app.

Example: Local optician can give out vouchers to get a free eye test on top of the 20% OFF he will be permanently offering.

I thought of laying an orange carpet (like red carpets) for Key-Workers to walk through town to make them feel like the stars they are.

Signs key-workers will be able to sign will be placed at the beginning and end of the carpet.

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Flyers to be put on store windows during the launch event and for as long as the store keeps offering the special discount.

SNAPCHAT GAME

Thanks to geo-location settings, the app will send a notification when you appear to be close to a shop doing either a special discount for the day or a special event for Key-workers.