Problem: Most people try to conform to normality and become more and more like clones.
Insight: A few people still think differently and they should embrace that.
Strategy: Flying Tiger Copenhagen products are designed for creative people.
Digital touch interactive posters by the brand can be put at bus stops, shopping centres, stations...
What would appear if they colour inside the lines by simply dragging and dropping and/or if they pick normal colours (colours you would naturally relate to the drawn subject, in this case a tiger).
What would appear if they colour outside the lines and/or if they pick crazy/non-common colours.
What would appear if they pick the numbers 3 or 7.
What would appear if they pick 1, 2, 4, 5, 6, 8, 9 or 10.