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Problem: Most people try to conform to normality and become more and more like clones.

Insight: A few people still think differently and they should embrace that.


Strategy: Flying Tiger Copenhagen products are designed for creative people.


Digital touch interactive posters by the brand can be put at bus stops, shopping centres, stations...

colour me in 1.jpg
Untitled_Artwork 3.gif

What would appear if they colour inside the lines by simply dragging and dropping and/or if they pick normal colours (colours you would naturally relate to the drawn subject, in this case a tiger).

gif 1.gif

What would appear if they colour outside the lines and/or if they pick crazy/non-common colours.

gif 2.gif
pick a number main.jpg

What would appear if they pick the numbers 3 or 7.

pick a number a.jpg

What would appear if they pick 1, 2, 4, 5, 6, 8, 9 or 10.

pick a number b.jpg
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